Sisu /*see-soo*/
Extraordinary determination, courage and resoluteness in the face of extreme adversity. Sisu is a family-owned sheep farm in Finland producing high-quality wool garments. The identity draws from Finnish resilience, raw northern landscapes, and tactile natural materials.
The visual identity reflects warmth, craftsmanship, and emotional connection through handwritten typography, soft natural textures, and muted earthy tones inspired by the Nordic landscape.
The colour palette combines deep red, soft wool white, and charcoal tones inspired by natural materials found on the farm. Together, they create a warm and grounded identity that feels tactile, timeless, and connected to craftsmanship. The handwritten logo and wordmark were designed to feel personal and expressive, reflecting the human touch behind each garment.
Femicide monitor
A research group and public databank focused on femicide. Their goal is to make information as accessible as possible and contribute to a more informed and substantiated debate around the topic.
A bold brand redesign for a femicide research institute, created to make the topic more visible and engaging beyond statistics and facts. The visual identity uses an eye-catching approach and a colour palette that embraces femininity without becoming cliché or exclusive.